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Branding & Logos
​The BPA logo may be used in either color or black and white, however color is used most often. The colors for BPA’s logo are black, Pantone 284 (blue) and Pantone 346 (green). It has two forms — with and without the words. For print materials, the preferred form is without the words. This is because when used with the stretch header, the logo with the words on the same page is redundant.
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​File Type (black & white):

 BPA's guide for branding


​The design elements described in this guide create a unique look for BPA. Use these guidelines when producing BPA materials to achieve a high level of consistency and to create materials that are immediately identified with BPA. Anyone who represents BPA has a role in ensuring the integrity of BPA's identity in branded materials.

Visual Guidelines for
BPA's Brand (pdf)

Visual Guidelines Quick Guide